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Posts Tagged ‘brand infographic’

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]

Social media equals engagement, especially for brands.

Study after study shows that customers prefer brands that are actively social – 59 percent of people are more likely to trust a brand that integrates social media, and 63 percent are more likely to buy products from businesses who are visible on platforms such as Twitter and Facebook.

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Loyalty, Consistency And Social Media – How To Build Your Brand Online [INFOGRAPHIC]

“It’s a digital age!”

As a new brand, you probably hear words to this effect all of the time. But what does it mean? What makes this era different to the last?

The internet has given businesses of all shapes and sizes in virtually every industry almost limitless options, and for new ventures the wealth of opportunity – and decisions – can be overwhelming.

So here’s the big question: where on earth do you begin?

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How Do We Consume Content From Brands? [INFOGRAPHIC]

The times, they are a-changin’.

The mass adoption of social media and smartphones over the past few years has meant that traditional outlets such as television, radio and even websites no longer retain a monopoly on how we consume brand content.

Indeed, 70 percent of U.S. online consumers pay careful attention to the opinions published in blogs, reviews and discussion forums, and almost one-third (32 percent) trust a stranger’s opinion on products or services posted to these channels more than they trust branded ads. Moreover, the heavy use of mobile devices and tablets have meant that we’re essentially “always on”, and brands can tap into this availability with creative promotions, using video, photos and other rich media content.

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