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Posts Tagged ‘Brands’

People Prefer Engaging With Brands On Facebook Over Twitter [STUDY]

While they might both exist within the umbrella category “social media”, Facebook and Twitter are two polar opposite networks in many ways, especially when it comes to how they enable engagement. So perhaps this explains why a new study has found that Facebook engages fans better than Twitter, especially among the biggest brands on the net.
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The Most Retweeted Brands On Twitter [STATS]

A retweet is a powerful thing. It helps spread your content to a much wider audience than just those people immediately following you, and it adds social credibility to whatever is being shared.

So which brands are doing Twitter right, and seeing the most retweets?
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When Brands Bow To The Power Of Your Tweets [INFOGRAPHIC]

If enough people tweet, update their statuses and post to YouTube about a company, will they listen? The examples in this infographic point to “yes”, as more companies tap into the social communications of their (increasingly vocal) customers.
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Who’s Got The Most Popular Brand Page On Twitter?

Brand pages are one of the newest features of Twitter.com as Twitter continues to court its top advertisers and money-makers. They allow brands to showcase content in a more flexible way than the regular profile page, and they are used by brands like McDonald’s, the LA Lakers, and JetBlue.

But who’s doing brand pages right? We’ve got the top 20 brand pages for you to browse, and see for yourself.
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Top 100 American And Japanese Brands On Twitter [STATS]

Twitter may still a new marketing channel for many top brands, but they’re slowly learning the ropes. They’re holding contests, advertising new products and increasing their visibility in 140 characters or less.

But how are brands in different countries adapting to Twitter?
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The Top 15 Brands On Twitter In 2011 [INFOGRAPHIC]

We’re 11 days into the new year, but there are still some things left to learn from 2011. HootSuite, the popular Twitter dashboard, has put together an infographic of the top brands, topics, hashtags, “in memorium” and holiday topics on Twitter in the past year.
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How Users Interact With Brand Pages On Twitter [STUDY]

When Twitter launched brand pages for select partners in December, there was a lot of fanfare. And now that the hype has died down, there’s a new study that explores just how people are reacting to these newly branded corporate Twitter pages.
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Twitter’s Self-Serve Ad Products Available “Early Next Year”

During their press conference earlier today, Twitter CEO Dick Costolo and co-founder Jack Dorsey revealed a brand new Twitter.com and official app redesign, which took the spotlight.

However, some smaller bits of news came out of the conference as well: specifically, a firm(ish) timeline for when we can expect to see self-serve ads available to marketers.
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3 Mistakes To Avoid When Using Twitter’s New Image Gallery Feature

The unveiling of Twitter’s new image galleries last week had a lot of users saying “it’s about time”. The gallery collects the latest photos you’ve tweeted from various sources, and displays up to 100 of the latest images as thumbnails.

But it’s not as simple as that, especially for brands. There are several ways the galleries can actually be detrimental to your brand image online, and we’ve got three of the biggest mistakes you can make when using the gallery, and how to avoid them.
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Paid, Earned Or Shared Marketing? How Is Your Brand Engaging With Customers On Social Media? [INFOGRAPHIC]

How is your brand engaging with customer on Twitter? Are you using paid media like Promoted Tweets to reach more potential customers? Or are you instead targeting influencers with earned media, say, in the form of a Twitter contest?

This new infographic from Brian Solis and data visualization agency Jess3 gives a robust overview of the different types of digital assets that brands can create to target different types of individuals and elicit different types of actions on social media. It’s a valuable “cheat-sheet” for any brand with a presence on social media.
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