On Monday the official Burger King Twitter account was hacked, with the anonymous exploiters cheekily changing BK’s header photo and logo to that of McDonald’s, claiming that the company had been acquired by its great rival. They also posted a number of tweets, many of which were decidedly unsavoury.
The social reaction was immediate, and immense. The tweets flowed. And flowed. And flowed.
Eventually, the @BurgerKing profile was suspended, and Twitter restored access to the rightful owners. But, all in all, a total disaster for Burger King, right?