Over the past five years, the Shorty Awards (honoring the best in social media) have added new categories to their list, with the introduction of widely used social media platforms and tools. The newest categories for the fifth annual awards ceremony taking place on April 8 in New York City, include Pinterest Brand Presence and Animated GIF of the Year.

Perhaps the sixth annual event will honor the best use of Vine (Twitter’s six-second video app), which exploded onto the social media scene earlier this year as a free iOS app available for iPhone.

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