To be successful on Twitter – whether you’re tweeting on behalf of a major brand, a small business, or yourself – requires a well-thought-out content strategy.
Why are you tweeting? When are you tweeting? To whom? How will you measure success?
Even when you’ve crafted that solid tweeting strategy – committing to practicing great social customer service, pushing out high-quality content, and pulling in new followers with engaging tweets – success may still be beyond reach.
And here’s the one reason why.