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Posts Tagged ‘digital marketing’

Back to Basics: What Is Marketing on the Web? [INFOGRAPHIC]

Sometimes it’s beneficial to take a step back from all the data, campaign analysis, and social strategy brainstorming to reassess what it is those of us who work full time in social media are actually doing, and why.

In an effort to spell out the basics of digital marketing, social video firm VideoExplainers created the infographic below – a worthwhile refresher for even the most advanced social media marketers.

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4 Digital Marketing Trends For 2013 [INFOGRAPHIC]

The world of digital marketing shifts, adjusts and evolves at a furious pace, with a veritable plethora of tools, technologies and platforms arriving – and changing – all of the time.

Heck, a couple of days ago Tumblr was a standalone entity. Now it’s wholly-owned by Yahoo. What changes will that bring? More ads? Less porn? Will Tumblr finally get that all-important exclamation mark? All of the above!?

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The Benefits And Opportunities Of Digital Personalization For Marketers [INFOGRAPHIC]

The age of big data has raised the bar for customer interactions with brands.

When you’re shopping online, you’d like the company to know what you’ve ordered in the past and suggest similar items, right? And when you make a purchase from a website, whether it’s dinner delivery or an iPad, don’t you appreciate a thank you email, a coupon for your next buy, or another special touch?

What about if you sign up for a new startup’s service and you get a tweet or email from its founder? Doesn’t that make you feel extra jazzed about the brand?

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The 7 Breeds Of Digital Marketer [INFOGRAPHIC]

Everybody’s a digital marketer these days, honing their personal brand via hashtag-optimized tweets, wittily worded Facebook status updates, lovingly organized Pinterest boards and artistically shot Vines.

And according to Optify, a Seattle-based marketing software provider for digital marketing agencies, digital marketers can be boiled down to just seven distinct types.

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Social Influencers: Digital Marketers’ Most Misused Resource [INFOGRAPHIC]

The question of the moment for digital marketers (which is to say, marketers) is how to reach influencers on social media.

How can those folks with tens of thousands of Twitter followers and millions of blog pageviews be engaged with and utilized as a brand mouthpiece? And how can that be done organically, to some measurable end?

oBizMedia and MBA in Marketing, using data from Technorati’s 2013 Digital Influence Report, assembled the following infographic, a holistic look at how digital marketers can improve upon their tactics in targeting social influencers.

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SEO, CPC And Social Media – What Is Digital Marketing? [INFOGRAPHIC]

The internet has revolutionised marketing, and for businesses of all shapes and sizes, across every industry, it’s never been more important to have a strong digital presence.

But simply launching a website isn’t (and never has been) enough to guarantee attention, let alone customers. Smart marketers understand that only front page search engine optimisation (SEO), cost-per-click (CPC) keyword search marketing and social media are essential, complementary tools for raising brand awareness, boosting website traffic footfall and driving sales.

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SEO, Content And Social Media – The 3 Important Benefits Of Digital PR [INFOGRAPHIC]

If your brand or business uses a professional public relations (PR) team, you’ll likely have noticed that the emergence of social media made two things happen: PR companies started to worry that platforms such as Twitter and Facebook were going to put them out of a job and, in response to this, the majority of PR firms cleverly rebranded themselves as social media agencies (or at the minimum offered it as a key service) seemingly overnight.

Fair play, and all that. One does what one can. But PR remains an important part of the digital marketing campaign of many businesses, and a top agency can help your brand in three key ways: SEO, content generation and, yep, social media.

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Twitter And Facebook Are Essential, But Email Marketing Is Alive And Well [INFOGRAPHIC]

Did you know that there are three times as many email accounts as all of the profiles on Twitter and Facebook combined?

At a time when many marketers are still struggling with accurately measuring their social media ROI (return on investment), it’s easy to forget that tried-and-tested platforms such as email still have a legitimate place in every brand’s digital strategy. While the glittering lure of Twitter and Facebook is hard to ignore – and only a very foolish marketer would do so – recent studies have shown that email marketing *still* converts better than search and social, and there’s no indication that this is going to change anytime soon.

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