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Posts Tagged ‘events infographic’

A Social Media Marketing Checklist For Effective Events Planning [INFOGRAPHIC]

Social media has proven itself to be a very effective medium for raising awareness and driving registrations for conferences and seminars of all sizes and descriptions, with platforms such as Twitter, Facebook and LinkedIn offering numerous benefits to planners and marketers, both prior and during the event.

However, and as with all things social media, it takes a lot of time and effort to make good things happen, and without a detailed strategic outline it’s all-too-easy easy to lose sight of your goals.

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How Social Media And Other Technologies Are Changing Events [INFOGRAPHIC]

Social media is still a relatively new phenomenon, and it’s only a few years ago that event managers were focusing their marketing efforts on mailing lists and brochures, whilst attendees largely showed up on a last-minute impulse, often travelling vast distances, and then wandered around like zombies.

Fast forward to the present, and platforms such as Facebook, Twitter and YouTube have changed everything. Social ads allow event planners to effortlessly target a niche audience, and response websites, social backchannels and on-demand, online web conferencing (and social monitoring) have completely transformed the modern business conference, both pre- and post-event.

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