Social media has proven itself to be a very effective medium for raising awareness and driving registrations for conferences and seminars of all sizes and descriptions, with platforms such as Twitter, Facebook and LinkedIn offering numerous benefits to planners and marketers, both prior and during the event.

However, and as with all things social media, it takes a lot of time and effort to make good things happen, and without a detailed strategic outline it’s all-too-easy easy to lose sight of your goals.

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