Did you know that, “on average, only 3% of tweets referencing companies carry the “@” symbol?”
What does this mean for your brand? If your company’s social engagement relies on being notified by Twitter when you get an @mention, you’re going to miss A LOT of tweets. Most of them, actually.
It’s time to learn how to listen better on Twitter.
And this study from Conversocial will show you just how dire the situation really is.