Posts Tagged ‘Infographic’
More B2B companies than ever are working to leverage the power of social media in 2013.
A full 91% of B2Bs are currently using social content to generate new leads and drive traffic to their websites.
E-commerce has exploded, with 98% of retail brands present on Twitter and 81% of shoppers directly influenced by posts from friends on social media platforms.
In addition, ExactTarget posits that a retailer using big data to its full could increase operating margin by more than 60%.
No wonder U.S. online retail sales are expected to hit $370 billion by 2017.
ExactTarget created an infographic that looks at where the global retail marketing field is headed, including future customers’ purchase journey, the need for multi-channel marketing, the growing emphasis on mobile, and big data.