By Allison Stadd on January 22, 2014 11:00 AM
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Posts Tagged ‘internet retailing infographic’
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E-commerce has exploded, with 98% of retail brands present on Twitter and 81% of shoppers directly influenced by posts from friends on social media platforms.
In addition, ExactTarget posits that a retailer using big data to its full could increase operating margin by more than 60%.
No wonder U.S. online retail sales are expected to hit $370 billion by 2017.
Retailers have leveraged customer data for the benefit of their brick-and-mortar stores for decades. But how has that changed with the explosion of big data? (Read: 400 million tweets a day, and the prospective digital data equivalent of 18 Libraries of Congress by 2015).
If you’re in the retail business – either on the selling or shopping end of things – you’ll want to take a look.