A record-breaking Black Friday has come and gone, and shoppers can now rest easy with their discounted purchases in hand. But just how did all of those Black Friday commercials influence shoppers?

Visible Technologies explored the consumer response on Twitter to the barrage of Black Friday advertising last week, and discovered that not all jingles are created equal – especially when one is modeled after a certain Ms. Black’s song extolling the virtues of Friday, Friday…
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