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Posts Tagged ‘Marketers’

The Top Social Media Challenge For Marketers? ROI [INFOGRAPHIC]

Social media isn’t new – but it still offers up challenges to marketers. And the main problem? They can’t figure out how to measure ROI.

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Twitter Wants Healthcare Marketers To Start Tweeting

Twitter is actively courting healthcare marketers, appearing at San Francisco’s Health 2.0 conference on Monday to talk about the surge in health-related tweets that users are sending, and to encourage marketers to jump on this trend.
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Are Twitter’s Mobile Ads Worthless?

Mobile ads are all the rage these days. Companies are jumping on the chance to target their consumers while they’re out in the world, refining the who, when, and where of serving ads in greater detail than ever before.

But new stats might make these marketers rethink their mobile strategy: up to 40 percent of mobile ad clicks are worthless.
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39% Of Marketers Will Use Twitter For Their Campaigns In 2012

Facebook might still be the juggernaut of social media advertising, but Twitter takes the second-place silver medal. More advertisers will be turning to Twitter this year than YouTube, LinkedIn or Google+ to get at their customers’ eyeballs – and their credit cards.
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Why You (And Your Business) Should Play Hashtag Games on Twitter

What would you do #ifyoureallylovedher? Do you have a favorite #modernbeatlesssong? If you feel compelled to answer these frivolous questions, you’re not alone: hashtags were the most popular trending topic in 2010. Twitter users love jumping in there and adding their two-cents to these often humorous hashtag games. But they’re more than just a meaningless bit of fun – hashtag games are a social media marketer’s dream.
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Twitter’s Self-Serve Ad Products Available “Early Next Year”

During their press conference earlier today, Twitter CEO Dick Costolo and co-founder Jack Dorsey revealed a brand new Twitter.com and official app redesign, which took the spotlight.

However, some smaller bits of news came out of the conference as well: specifically, a firm(ish) timeline for when we can expect to see self-serve ads available to marketers.
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Twitter Launches New Brand Pages To Compete With Facebook

Brands, welcome to Twitter. We know you’ve been here for a while, but now it looks like you can really start to call it home.

Twitter has launched a total redesign of its web and mobile apps today, and along with that it has unveiled brand new “brand pages”, where brands can more fully control the content that their followers see.
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Microsoft Apologizes For Trying To Cash In On Amy Winehouse On Twitter

Microsoft’s UK PR team made a huge Twitter (and just plain common sense) misstep earlier today when they tried to direct grieving Amy Winehouse fans to purchase her album on Zune. Read on for details about this Twitter fumble.
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Lesson To Marketers: Learn Your Hashtags, Or Suffer Embarrassment

Hashtags are an integral part of Twitter. They organize content, indicate topic, connect tweets and create conversation.

However, as one brand discovered yesterday, hashtags can also be a major source of embarrassment if you don’t check up on what they’re being used for first.
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Promoted Tweets Went From 6 To Over 600 Advertisers In One Year

Twitter’s president of global revenue, Adam Bain, took to the stage at the Federated Media Summit in NYC on Wednesday to talk about the current state of the company’s advertising offerings – and he’s apparently feeling pretty good about where its headed.
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