Brands place a high value on social media. A 2012 study revealed that 83 percent of marketers believe that social media is important for their business, and more than nine in ten (92 percent) spend six or more hours online each week maintaining their presence on these channels.

But what are the benefits of using platforms such as Twitter, Facebook and YouTube as part of your organisation’s digital strategy, and where do marketers plan to increase their time and budgetary spend in the future?

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