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Posts Tagged ‘Marketing’

Does Word Of Mouth Marketing Work Better On Social Media? [INFOGRAPHIC]

Do you have a strategy for reaching influencers on Twitter? As we’ve written about before, finding out which influencers are retweeting you can lead to more brand recognition and conversions, but you’ve got to reach out to them first.

This infographic explains just how important word of mouth marketing is on social media, and how it can be used to reach those influencers that could become your very own brand ambassadors.
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Paid, Earned Or Shared Marketing? How Is Your Brand Engaging With Customers On Social Media? [INFOGRAPHIC]

How is your brand engaging with customer on Twitter? Are you using paid media like Promoted Tweets to reach more potential customers? Or are you instead targeting influencers with earned media, say, in the form of a Twitter contest?

This new infographic from Brian Solis and data visualization agency Jess3 gives a robust overview of the different types of digital assets that brands can create to target different types of individuals and elicit different types of actions on social media. It’s a valuable “cheat-sheet” for any brand with a presence on social media.
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What Type Of Communication Is Twitter Best For? [INFOGRAPHIC]

When marketers start out on social media, they are often unsure of what type of media to use to communicate. Should they send an email newsletter to announce that new product? A tweet? Update the Facebook page? All of it? Or something else altogether?

This infographic from SocialCast gives a clear explanation of what type of communication each social network is best for. Check it out below.

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Are You Part Of The 43 Percent Of Internet Users Who Tweet While Watching TV?

Do you tweet while you watch TV? If so, you’re part of a small but growing group of internet users. Apparently, 17 percent of adult social media users tweet while they’re watching their evening TV lineup – but 33 percent say they tweet after the show, and 18 percent tweet before.
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An Inside Look At How Promoted Tweets Are Working For One Travel Company

Twitter’s Promoted Tweets, Trends and Accounts have generally been a secretive affair, with very few advertisers willing to speak up about the cost and effectiveness of advertising in tweet form. One travel company has revealed some insightful, if general, outcomes of their Promoted Tweets and Accounts campaign, however, which could help other marketers make the decision to add Promoted Products to their online marketing budget.
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12% Of Twitter’s Q1 Ad Revenue Came From Auto Industry

New insight into Twitter’s ad program, officially dubbed Promoted Products, shows that the auto industry is one of the largest single industries gobbling up Promoted Tweets, Trends and Accounts: it alone accounted for 12% of Twitter’s revenue in Q1 of this year.
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Learn Social Media Marketing From Guy Kawasaki, Robert Scoble And More

One of the most exciting summer courses at Mediabistro is this month’s Social Media Marketing Boot Camp, which features guest lectures from Robert Scoble, Guy Kawasaki, Shel Israel, author of Twitterville, and many others. But it starts in just two days, on Thursday June 9th, so sign up now if you’re looking to really amp up your social media marketing skills.
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3 Simple Ways You Can Listen To What Your Customers Are Tweeting

With 2,000 tweets per second and 18,000 search queries per second, it looks like Twitter is being used more as a listening tool than a broadcasting tool. And if you’re not using Twitter to listen, you’re missing out on some valuable, low-cost, real-time data about your customers. Here are three simple ways you can start amping up your Twitter listening activities to really get a good sense of what your customers are tweeting.

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McDonald’s Wants To Give You $10,000 If You’re Part Of “The Perfect Pair” On Twitter

Do you have a Twitter doppelganger? Someone you have delicious back-and-forths with? McDonald’s wants to know, and they’re willing to give you $10,000 if you prove you and your “other” are the best.

The fast food company is unveiling a new Frozen Strawberry Lemonade drink, and they want to find the best two-person combination on Twitter to help them do it.
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Small Businesses Doubled Twitter Use in 2010

Twitter is becoming an increasingly viable part of small and medium businesses’ social media presences. According to recent statistics, SMBs have more than doubled their use of Twitter.
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