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Posts Tagged ‘mobile infographic’

The Rise Of Social Media Apps [INFOGRAPHIC]

Did you know that the time spent using social media apps on mobile devices grew by an incredible 387 percent between December 2011 and December 2012?

Indeed, use of social media mobile software (such as the official Facebook and Twitter clients) led all types of apps in overall usage growth, beating media/entertainment (+268 percent) and shopping (+247 percent) apps into second and third place respectively.

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Is Mobile Social Media Bad For You (And Your Phone)? [INFOGRAPHIC]

Did you know that 47 percent of people who use social media do so on their mobile phones?

With billions of users across platforms such as Facebook, Twitter and LinkedIn, this connectivity comes at a cost. While monthly fees are dropping, mobile data usage is expected to grow twenty-fold by 2017 – and somebody has to pick up the check. And for the really addicted, constant use of social media apps and websites on their phone can pose a number of risks to mental and physical health.

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The State Of Mobile Content Marketing [INFOGRAPHIC]

2013 promises to be the year of mobile marketing.

For the first time, brands and businesses are seeing mobile search outpace desktop search, and the ROI from mobile marketing efforts is higher than ever.

Indeed, mobile advertising is on track to pass $5 billion by 2015.

So what does this mean for content marketers? For one thing, it’s absolutely essential to stay tuned to consumer mobile behavior.

For example, a few key stats gleaned from the infographic below:

-There was a 300% increase in mobile open rates from October 2010 to October 2012
-Mobile doesn’t necessarily mean “on the go”; 51% of mobile users in the U.S. are at home on their phone, and 18% are at work
-Percentage of blog visits from a mobile or tablet went up 22% from December 2010 to November 2012

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16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]

Did you know that 56 percent of customers who use social media to interact with an organisation say that they feel a stronger connection with that brand?

Moreover, 50 percent are more likely to buy products or services from a company that they can contact via social media. But firms shouldn’t give up on traditional support methods just yet, as just one in six (16 percent) of customers use Facebook, Twitter and the other major social networks to interact with businesses.

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Social, Mobile, Tablets – Holiday Trends That Smart Marketers Can’t Ignore [INFOGRAPHIC]

Did you know that more than four in ten (42 percent) of U.S. retailers started their 2012 Christmas advertising in October?

Indeed, more than 30 percent began promoting their Thanksgiving Black Friday deals earlier this year than in 2011, and their plan seems to have worked – more consumers started their holiday shopping prior to November than ever before.

So what’s changed? Shoppers are now doing a huge amount of their holiday buying online, using their smartphones, tablets and social media to find the best deals.

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Mobile Social Consumer Trends 2012 [INFOGRAPHIC]

Society is more connected than ever before, and, subsequently (and certainly in the West), we have become increasingly reliant on immediacy, with smartphones and other mobile devices giving us 24/7, instant-access to the internet and social media platforms such as Twitter and Facebook.

Socially savvy businesses have been quick to catch on, particularly in the restaurant, food and hospitality space. But which brands are leading the way?

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How Social Media, Mobile And Video Influence Apparel Purchases [INFOGRAPHIC]

Did you know that more than a quarter (26 percent) of shoppers use platforms such as Twitter and Facebook as a media source when researching apparel purchases?

That’s a pretty stocky number that ranks only behind online reviews (28 percent), speciality websites (42 percent), department store websites (43 percent) and the apparel brand’s own website (45 percent) – and already some way ahead of traditional media, such as TV, newspapers and magazines – amongst consumers.

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Why The 2012 London Olympics Will Be A Social, Mobile Games [INFOGRAPHIC]

As a spectacle, the 2008 Beijing Olympic Games is going to be hard to beat, but there’s one major advantage the 2012 London Olympics has over its predecessor, and that’s the rapid growth in technology, particularly in the social and mobile spaces.

Four years is a long time in tech. Back in 2008, Twitter had less than 1 million users sending a little more than a million tweets per day. Fast forward to 2012, and some 300 million tweets are sent from more than 140 million active users every 24 hours.

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Social Media And The Growth Of Mobile Marketing [INFOGRAPHIC]

Did you know that the mobile web is expected to reach nearly two billion users by 2015, which will outrank desktop usage?

Mobile is big, and it’s getting bigger. For marketers, this presents new challenges. While the gender split between mobile users is almost equal, men and women use their phones differently when it comes to shopping. Moreover, while more than a third of mobile users social network on their phones, the smaller screen size limits a brand’s effectiveness to display an ad, certainly in a way that will be welcomed by their target audience.

This won’t stop them from trying, though – mobile advertising is on track to pass $5 billion by 2015.

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