Video is the new black when it comes to social media, and digital marketers and advertisers are using social video in increasingly innovative ways.
Singer Demi Lovato’s marketing team tapped into her Twitter following to run a promotion unlocking YouTube singles based on social buzz. The NBA teamed up with Twitter to promote #NBARapidReplay videos in-stream. Even Joan Rivers is getting in on the social video game with a new YouTube series.
And, of course, there’s Vine, a social video content creation engine in its own category.