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Posts Tagged ‘new twitter user’

Twitter Tests New User Signup Process

Twitter Tests New User Signup Process

Twitter has had a problem attracting and retaining new users for years. And amidst worries that Twitter’s slow-growing user base makes the company a bad investment, it looks like they’re trying to right the ship – starting with a new signup process to entice new users.

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The 5 Stages Of ‘Getting’ Twitter

In her seminal 1969 book On Dying, Elisabeth Kübler-Ross first introduced what would become commonly known as The Five Stages Of Grief (and professionally, as the Kübler-Ross Model). Based on interviews with more than 500 patients, Kübler-Ross’s research describes the five sequential stages by which people cope with grief and tragedy – denial, anger, bargaining, depression and, finally, acceptance.

Kübler-Ross’s study originally applied only to those suffering from terminal illness, but this was later expanded to include any form of ‘bereavement’ – for example, the loss of a job, income or freedom – as well as major life-changing events, such as drug addiction, relocation and divorce.

I believe that we can also apply this process to Twitter – specifically, the concept of ‘getting’ it.

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