The age of big data has raised the bar for customer interactions with brands.
When you’re shopping online, you’d like the company to know what you’ve ordered in the past and suggest similar items, right? And when you make a purchase from a website, whether it’s dinner delivery or an iPad, don’t you appreciate a thank you email, a coupon for your next buy, or another special touch?
What about if you sign up for a new startup’s service and you get a tweet or email from its founder? Doesn’t that make you feel extra jazzed about the brand?