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Posts Tagged ‘pr infographic’

Want To Maximize Your PR? Amplify It With Social Media [INFOGRAPHIC]

The business of public relations is still a cost-effective way to generate exposure and awareness of brand products and services, and PR firms are increasingly utilising social media to maximise the effectiveness of their campaigns.

The strategy makes sense. By amplifying the message with platforms such as Twitter and Facebook, PR firms (and brands) are far more likely to be directly targeting the folks who will make the big decision on whether to say ‘yes’ to what they’re trying to promote – one-third of B2B buyers use social media to engage with vendors, and three-in-five decision makers are influenced by at least one social media channel during their decision-making process.

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SEO, Content And Social Media – The 3 Important Benefits Of Digital PR [INFOGRAPHIC]

If your brand or business uses a professional public relations (PR) team, you’ll likely have noticed that the emergence of social media made two things happen: PR companies started to worry that platforms such as Twitter and Facebook were going to put them out of a job and, in response to this, the majority of PR firms cleverly rebranded themselves as social media agencies (or at the minimum offered it as a key service) seemingly overnight.

Fair play, and all that. One does what one can. But PR remains an important part of the digital marketing campaign of many businesses, and a top agency can help your brand in three key ways: SEO, content generation and, yep, social media.

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