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Posts Tagged ‘Promoted Accounts’

Why Promoting Your Account Is A Better Idea Than Buying Followers

If you’ve ever considered purchasing a bulk order of followers to beef up your Twitter presence, we have another alternative for your to consider: promoting your account.

Why consider this? Outside of being laughed out of the virtual room once your account’s “Fake Followers” are exposed, promoting your account won’t put your Twitter in jeopardy if you get caught.

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Twitter To Sell Political Advertising As Early As This Week [UPDATE]

We’ve been shielded from those exasperating negative political ads thus far, but rumor has it Twitter will be displaying political ads as early as this week.
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12% Of Twitter’s Q1 Ad Revenue Came From Auto Industry

New insight into Twitter’s ad program, officially dubbed Promoted Products, shows that the auto industry is one of the largest single industries gobbling up Promoted Tweets, Trends and Accounts: it alone accounted for 12% of Twitter’s revenue in Q1 of this year.
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Want to Purchase a Promoted Tweet? Be Prepared for 3 Month Commitment, Says Twitter

Twitter is starting up a new advertising program, and from the looks of it, it’s meant to entice businesses that just couldn’t pony up the more than $100,000 it reportedly costs for a traditional Promoted Trend. Called the Beta Partnership Program, this new ad program requires only a $15,000 spend over a three month period – much more affordable for the mid-sized business.
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Leaked Twitter Presentation Reveals Plan for Advertising Revenue

Twitter has taken its time building a revenue plan, but now the company is ready to move forward with it in a big way. A leaked document reveals that Twitter expects to earn $100 million in advertising revenue from its Promoted Tweets, Accounts and Trends in 2011, and it assures potential Promoted Products customers that Twitter users will get used to the increasingly intrusive ads in their timelines.
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Self Serving: New Details On Twitter Ad Platform Beta Tests

Twitter has begun quietly testing a new self-serve ad system, rolling it out to few beta testers, according to a report which the service refutes. The arrival of such a system has been speculated on for months: In October, shortly after taking the CEO reigns, Dick Costolo confirmed that the company was planning a self-serve ad system that would eventually deliver ads based on location.
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Twitter Expands Twitter For Business Section (And Now Everyone Can Sign Up To Buy Ads)

Twitter has refreshed its Twitter For Business pages to provide a lot more detail on how the platform can be beneficial for corporates.

The biggest changes are content-rich sections on their promotional features, which includes promoted tweets, trends, accounts and analytics.

Promoted Tweets

Promoted Trends

Promoted Accounts

Analytics


Twitter also expands on its Cost-per-Engagement (CPE) system:

When you promote a Tweet, only the most relevant users see it–put simply, that’s users that follow similar accounts to yours.

Promoted Tweets are offered on a Cost-per-Engagement (CPE) basis, so you only pay when a user Retweets, replies to, clicks on or favorites your Promoted Tweet. Retweeted impressions by engaged users are free, and can amplify the reach and cost-effectiveness of your campaign many times over.

I’m curious how you set a payment ceiling when an advertising message can be passed on by retweets – if you’ve hit your daily budget, does the message stop appearing completely, or are the retweets still ‘out there’ and, therefore, retweetable, at no extra cost to you?

While the advertising program is still in beta and only available to a select group of advertisers, Twitter has added a form to their business pages which allow everybody to sign up to be notified when the platform goes live to all. I’ve signed up, and if you’re a business or brand looking to leverage Twitter and its 175+ million users, so should you.

Guide to Twitter Advertising: Promoted Accounts 101

Promoted Accounts is the third and, thus far, final Promoted Product that Twitter has rolled out to begin its advertising experiment. It joins Promoted Trends and Promoted Tweets as part of Twitter’s advertising suite, designed to showcase advertiser’s tweets, trends and accounts to a wide Twitter audience.

This is AllTwitter’s third installment in our Guide to Twitter Adverting. We have the Promoted Tweets and Promoted Trends Guides available online, which compliment each other and the information within this guide.
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