All the news about Netflix yesterday surrounded its decision to split its business in two, and rename its DVD service to “Qwikster”. But that was early in the day. By the afternoon, savvy internet folks had taken to Twitter to see if @Qwikster was ready to start its social media branding efforts… only to find that the @Qwikster account was already in use. By a pot-smoking Elmo.

And so the news changed from Netflix’s business decision to focus instead on a kid who has quickly gone from being “About tired as shyt n i can’t sleep” to potentially getting offers from a mega-corp to buy his now-valuable Twitter username. I bet he’s trippin’.
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