Smart advertisers are turning their attention to social media these days – and Twitter should top that list. With an active user baseĀ that nearly doubled in a six-month periodĀ and is now well beyond the 200 million user mark, unless you’re selling . . . actually, I can’t even think of of an “unless” – if you’re in business, you should be on Twitter.

How much money should your company devote to social media advertising though? That really depends on your comfort level. The Infographic below shares what other companies are doing right now and how they’re divvying up the budget.

You should really start thinking about this now so you don’t need to race to catch up later.

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