If you’re a brand on Twitter, it’s important that you remember your ABTs.
Always Be Tweeting.
Social media doesn’t sleep. Platforms like Twitter and Facebook, and the people therein, run 24/7. Not individually, of course, but as a collective. This group is constantly demanding your attention, be that in the form of support, product information, complaints or sometimes just because they simply want to connect. The good news is these exchanges, if managed correctly, will often lead to a receptive marketing relationship, better conversions and higher revenues.