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Posts Tagged ‘social media chart’

Google To Earn 33% Of Online Ad Revenues In 2013 (Twitter Just 0.5%) [CHART]

Google is poised to rake in a colossal $38.6 billion in online advertising revenues in 2013, equating to a third of all revenues tallied from the ten biggest online advertisers, which is expected to reach a total of some $117.6 billion in 2013, up from $104 billion last year.

Twitter ranks ninth amongst the top online advertisers, with its estimated $600 million in online ad revenues this year accounting for just a half percent share of the overall market.

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The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI?

It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.

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