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Posts Tagged ‘social media commerce’

Social, Mobile, Search – Amazing E-Commerce Stats, Facts & Figures [INFOGRAPHIC]

Social, Mobile, Search - Amazing E-Commerce Stats, Facts & Figures [INFOGRAPHIC]

Did you know that online retail sales are growing by 17 percent per year and are expected to hit $370 billion by 2017?

Social media is playing its part, too – Facebook drives about 60 percent of all social referral traffic to retail websites, and half of all social media-driven purchasing happens within one week of sharing, tweeting, liking or favouring a product.

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Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales?

No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014.

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Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?

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Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]

What’s the ROI of social media, particularly when it comes to sales?

Shopify analysed data from 37 million social visits that led to 529,000 orders, and discovered that Facebook still dominates as a source of both traffic and sales, with nearly two-thirds of all visits to Shopify stores and 85 percent of all orders therein coming from the social giant.

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Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]

Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]

Social media’s virtues as an influencer of product purchases are repeatedly touted, with study after study reporting that platforms such as Twitter and Facebook have a growing, symbiotic relationship with retail websites, with each benefiting the other.

Except, that appears, in the UK, where just one in 10 consumers (10 percent) use social media sites to research products for digital purchase, reveals new research from YouGov.

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The Rise Of Social Media In E-Commerce [INFOGRAPHIC]

The Rise Of Social Media In E-Commerce [INFOGRAPHIC]

Did you know that 75 percent of socially-generated e-commerce sales in 2013 came from Facebook, Twitter and Pinterest?

Indeed, a majority of consumers now use social media to guide their purchases, with four in ten going on to purchase an item in-store or online after sharing it on Facebook, Twitter or Pinterest. When you consider that U.S. consumers are tipped to spend an eye-opening $327 billion online in 2016, well… you do the math.

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Brace Yourself: 83% Of UK Consumers Won’t Use Social Media For Christmas Gift Recommendations [STUDY]

Brace Yourself: 83% Of UK Consumers Won't Use Social Media For Christmas Gift Recommendations [STUDY]

Lately we’ve seen study after study that seems to show social media’s growing importance as a medium for research and inspiration for retail purchases, but there’s one thing that all of these reports have in common: they’ve been taken in the U.S.

In the rest of the world, proactive use of social media isn’t perhaps quite as advanced (slash commercial), certainly when the end game is e-commerce. The UK, for example, doesn’t appear to have much use for social media at all when it comes to Christmas gift recommendations. And when you stop to think about it, that kind of makes sense.

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How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC]

How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC]

Did you know that a recent study revealed that 38 million 13 to 18 year olds in the U.S. said that their purchasing decisions were influenced by social media?

75 percent of Facebook purchasers said that they asked for their friends’ advice before buying, and 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impact their shopping decisions.

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The Rise Of Social Commerce – Incredible Statistics, Facts & Figures [INFOGRAPHIC]

Did you know that each and every minute of the day, 100,000 tweets are sent, 684,478 pieces of content are shared on Facebook and 3,600 photos are published on Instagram?

Think that’s all? Far from it. Every 60 seconds 48 hours of video are uploaded to YouTube, 47,000 apps are downloaded from the App Store and an amazing two million search queries are made on Google.

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The 7 Types Of Social Media Fan (And How To Convert Them Into Customers) [INFOGRAPHIC)

I’ve said it before and I’ll say it again: to do well in this crazy world of social media, all you need are 100 true fans.

What’s a true fan? On Twitter, it’s someone who goes out of their way to read your tweets, even checking your profile in case they’ve missed something. It’s a person who consistently retweets your most worthy submissions, and recommends you to their friends.

If you’re a brand on Twitter, a true fan is somebody who raves about your products, and appreciates your excellent customer service.

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