By Shea Bennett on June 26, 2014 3:00 PM
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Posts Tagged ‘social media customer service’
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The prevailing attitude among customer service providers seems to be that Twitter is a backup to their call center. Sure, it’s handy, but it’s not the primary place that consumers go for support.
However, new surveys beg to differ, and instead point to the growing importance of Twitter as a customer support tool.
Did you know that 82 percent of companies believe that they provide superior customer service on social media?
Sounds great, right? Unfortunately, 92 percent of consumers disagree.
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