Facebook, Twitter, Instagram, Google+, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC]
By Shea Bennett on March 11, 2014 3:00 PM
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Social media? It’s never been more important to look good.
This is especially true if you’re a college student with an eye on securing a top job when you graduate – 37 percent of employers now use Facebook to pre-screen applicants, and 92 percent of recruiters use or plan to use social media for recruitment.
The holiday season is upon us, and, if you’re a brand using social media to raise awareness and drive sales of products and services, now would seem like the perfect time to capitalise on all that good, Christmas spirit and show off your firm under that glorious Yuletide light.
But hold on.
Social media? What’s that all about?
Well, when you really think about, it isn’t half as complicated as many of us (ahem) like to make out. In fact, here’s the big reveal: you already know how to do it.
Essentially, it’s all about applying the basics. The everyday things you learned way, way back that helped get you ahead in your “real” life. You know, the things you learned back in school.
The key word in social media is social.
As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.
But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?
Did you know that close to half of all people worldwide expect customer support from social networks?
Unfortunately, 61 percent of users feel that companies do not communicate effectively with them on social media, and more than a quarter (26.3 percent) say they have waited up to 24 hours for a response from their favourite social brands.
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