By Shea Bennett on January 29, 2014 9:00 AM
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Posts Tagged ‘social media marketing’
Did you now that four in five (79 percent) of small businesses spend less than two hours per week on Twitter?
Why? Time. Rather, the distinct lack of it. With 96 percent of SMBs having five employees or less, social media is still a luxury. Around half spend less than two hours each week on Facebook, email or even their website, and 91 of SMB owners serve as the company’s primary marketer.
Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?
Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.
Twitter comes with a pretty steep learning curve.
Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much.
Where do you even begin?
As a marketer, which trends are you anticipating in 2014?
Did you know that that 70 percent of consumers trust recommendations from their friends?
Social media has revolutionised many industries and the world of hotels and hospitality have certainly benefited from using platforms such as Twitter and Facebook to attract, engage with and convert travellers into prospects and customers.
Did you know that social media is the number one tactic of content marketers, favoured by almost nine in ten (87 percent)?