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Posts Tagged ‘social media marketing’

IT Marketing And The Rise Of Social Media [STUDY]

IT Marketing And The Rise Of Social Media [STUDY]

75 percent of information technology (IT) marketers rate social media as a top trend driving technology today, with four in five (81 percent) believing that the greater emphasis on social media represents a “cultural shift” in marketing communications.

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4 1/2 Things You Need To Know About Small Business Marketing In 2014 [INFOGRAPHIC]

4 1/2 Things You Need To Know About Small Business Marketing In 2014 [INFOGRAPHIC]

Did you now that four in five (79 percent) of small businesses spend less than two hours per week on Twitter?

Why? Time. Rather, the distinct lack of it. With 96 percent of SMBs having five employees or less, social media is still a luxury. Around half spend less than two hours each week on Facebook, email or even their website, and 91 of SMB owners serve as the company’s primary marketer.

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25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?

Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.

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58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

More than half of business to business marketers plan to increase their social media spend in 2014, reports eMarketer, citing data from Advertising Age.

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The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

Twitter comes with a pretty steep learning curve.

Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much.

Where do you even begin?

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5 Social Media Marketing Predictions For 2014 [INFOGRAPHIC]

5 Social Media Marketing Predictions For 2014 [INFOGRAPHIC]

As a marketer, which trends are you anticipating in 2014?

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Revolutionized Marketing: The Rise Of Social Media [INFOGRAPHIC]

Revolutionized Marketing: The Rise Of Social Media [INFOGRAPHIC]

Did you know that that 70 percent of consumers trust recommendations from their friends?

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14 Hotel Marketing Trends For 2014 [INFOGRAPHIC]

14 Hotel Marketing Trends For 2014 [INFOGRAPHIC]

Social media has revolutionised many industries and the world of hotels and hospitality have certainly benefited from using platforms such as Twitter and Facebook to attract, engage with and convert travellers into prospects and customers.

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87% Of Content Marketers Use Social Media [INFOGRAPHIC]

87% Of Content Marketers Use Social Media [INFOGRAPHIC]

Did you know that social media is the number one tactic of content marketers, favoured by almost nine in ten (87 percent)?

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Facebook ‘Dead And Buried’ For Older Teens, Says Study [INFOGRAPHIC]

Facebook 'Dead And Buried' For Older Teens, Says Study [INFOGRAPHIC]

All teenagers use social media in the exact same way, surely? I mean, it’s all LOLs, YOLOs and WTFs, irrespective of the platform or who they’re connecting with.

Right? Maybe not, according to new research, which has found that older teens use different social channels to connect with different people. The survey also concluded that Facebook has faded in importance for most teens because it’s become the place where they have┬áto connect with their parents.

The horror.

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