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Posts Tagged ‘social media mom’

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? [INFOGRAPHIC]

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site?

We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns.

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U.S. Moms More Active On Twitter, Facebook Than Generation Xers [STUDY]

An incredible 94.5 percent of all mothers in the U.S. are internet users, estimates eMarketer, versus 75.7 percent of the total population, putting moms at the very top of the “must-target” list for digital marketers.

Indeed, more than eight in ten of these women use social media sites one or more times per month, with 25.3 million U.S. moms on Facebook and 5.7 million on Twitter.

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