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Posts Tagged ‘social media report’

61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

Almost two-thirds of marketing professionals use social media analytics tools, with campaign tracking their number one objective, reveals a study by Demand Metric that was sponsored by NetBase.

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State Of Social Sharing: Pinterest Outgrows Facebook, Twitter (And Is Now Bigger Than Email) [STUDY]

State Of Social Sharing: Pinterest Outgrows Facebook, Twitter (And Is Now Bigger Than Email) [STUDY]

2013 was a bumper year for social media with all the top sites recording at least one significant milestone moment, but it’s perhaps Pinterest that has been the most impressive, showing off some surprisingly powerful legs, reveals a new study.

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Facebook, Google Dominate Social Logins (Twitter’s Share Just 6% And Falling) [STATS]

Facebook, Google Dominate Social Logins (Twitter's Share Just 6% And Falling) [STATS]

Facebook continues to command the lion’s share of social logins around the web, but faces growing competition from Google, reveals a new study.

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Social Media Spam Jumped 355% In First Half Of 2013 [REPORT]

Social Media Spam Jumped 355% In First Half Of 2013 [REPORT]

A new report has unveiled social media’s continuing problem with spam, with clear and worrying trends in the numbers of spammers and spam messages being posted to the top networks very much on the rise.

Indeed, the first half of 2013 saw an eye-opening 355 percent growth of social spam, with one in every seven comments made on social media sites now containing these unwanted solicitations.

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Half Of UK Population Will Be Active On Social Media This Year, Says Study [REPORT]

Slightly more than half of the population of the United Kingdom will be using social networks in 2013, with further growth, albeit at a slowing pace, expected over the next few years, reveals a new study from eMarketer.

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Internet Trends 2013: Social Media, Sharing And Twitter As A Learning Tool [STUDY]

Mary Meeker, general partner at Kleiner Perkins Caufield & Byers, has released her 2013 Internet Trends report and, as per usual, it’s packed-full of magnificently tasty data, juicy tidbits and eye-opening statistical morsels.

Meeker’s presentation of the report is being unveiled at AllThings D’s D11 Conference, but we have some key findings from the study below which are especially relevant to Twitter.

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Time Spent Using Social Media Declines In The UK (Still 22% Of All Online Activity) [REPORT]

You probably already knew that social networking was popular in the United Kingdom, certainly if you live there, but until now you might not have been aware just how much time is spent using platforms such as Twitter and Facebook in the UK.

A new study from Experian has revealed that 22 percent of all time spent online by adult UK internet users last year involved social media, equating to a heady 13 minutes in a single hour.

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SMBs Spend Twice As Much On Email Marketing Than On Social Media [STUDY]

A new study of small and medium-sized businesses (SMBs) has revealed that these firms are spending the largest portion of their budgets on email marketing, committing significantly less of their financial resources to marketing on social media platforms such as Twitter and Facebook.

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Brand Excitement For Social Media Marketing Has Declined, Says Report [STUDY]

Digital marketers have placed content marketing as their most important priority for 2013, ahead of conversation rate optimisation, with mobile optimisation their single-most exciting digital priority of this year, says a new report.

Conversely, social media, the digital marketer’s overwhelming favourite in 2012, is very much on the decline.

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2013 Community Manager Report: Gender, Income, Age, Social Media Success [INFOGRAPHIC]

Did you know that 64 percent of community managers work more than 40 hours each week, earning an average salary of $57,732.77?

The role of the community manager as it’s defined today is reactively new, but the history of the position can be traced back to the early days of the internet, when system operators, or “sysops”, developed, grew and managed communities online. Today, this role is often the responsibility of the social media manager, or their team, but it’s very much par for the course for Fortune 500 and other larger companies to hire one or more individuals to focus exclusively on this increasingly-important work.

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