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Posts Tagged ‘social media study’

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?

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Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC]

Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC]

One in five job seekers would refuse to work for an employer who didn’t allow them to access social media sites such as Twitter and Facebook in the workplace, and a quarter of college students say that use of these channels in the office will be a key factor in their decision to accept an employer’s offer.

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Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just 23 percent of marketing professionals have used Twitter’s advertising platform to promote their brand’s products or services, compared to more than nine in 10 who have used Facebook, reveals a new study.

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How Are Small Businesses Using Social Media? [INFOGRAPHIC]

How Are Small Businesses Using Social Media? [INFOGRAPHIC]

Two thirds of small businesses are using Twitter, and around a quarter devote six to 10 hours each week to social networking, reveals a new study.

Vertical Response polled more than 400 of their customers to enquire how they’re using social media in their everyday activities, and found that 67 percent use Twitter, which finished second overall in the survey behind Facebook (88 percent).

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Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

As a social media marketer who manages updates and strategy for a top brand, what are your most important metrics for measuring engagement rates within your campaigns?

If you’re like eight in 10 of your peers it’s user interaction that’s your top priority, ahead of reaching influencers and driving website traffic, reveals a new study.

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4 In 10 Get Their News From Social Media (But They Don’t Really Trust It) [STUDY]

4 In 10 Get Their News From Social Media (But They Don't Really Trust It) [STUDY]

How do you take your news in the morning?

If you’re like four in 10 Americans it’s via social media, reveals a new study. However, about that same amount of people don’t trust news from platforms such as Twitter and Facebook, and most still prefer to receive their information directly from news organisations.

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Is Social Media Bad For Your Health? [INFOGRAPHIC]

Is Social Media Bad For Your Health? [INFOGRAPHIC]

Did you know that the average internet user spends 23 hours a week emailing, texting, using social media and other forms of online communication?

That’s 14 percent of total time in a week. Why this level of commitment? Two-thirds say they’re afraid they’ll miss something, leading to 38 percent of users aged 13-34 checking platforms such as Twitter and Facebook as soon as they wake up.

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27% Of Men Learn About New Grooming Products On Social Media [STUDY]

27% Of Men Learn About New Grooming Products On Social Media [STUDY]

As a modern man, you work and play hard, with your skin paying the price. Thankfully, help is at hand with a range of grooming products from top brands, but where on earth can you find more information?

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Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]

Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]

Social media’s virtues as an influencer of product purchases are repeatedly touted, with study after study reporting that platforms such as Twitter and Facebook have a growing, symbiotic relationship with retail websites, with each benefiting the other.

Except, that appears, in the UK, where just one in 10 consumers (10 percent) use social media sites to research products for digital purchase, reveals new research from YouGov.

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70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]

70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]

As a brand using social media, how quickly do you respond to consumer complaints?

If your average response is an hour or less – and it pays to be honest here – you’re in pretty lofty company, as fewer than one in five (18 percent) of brands reply to customer complaints on channels such as Twitter and Facebook within 60 minutes, with 21 percent rarely or never responding at all.

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