Did you know that 99 percent of people take action offline as a result of interacting online?

44 percent of smartphone owners use apps to help them achieve a personal goal, such as improving their health or level of fitness, and participation on the different social platforms encourages us to do different things. Twitter users favour event attendance or activities. Pinterest devotees are more likely be inspired to take up a hobby, or perhaps buy something. And Facebook fans seem to enjoy a little of everything.

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