Describe your best friend in elementary school. Was she fun and happy? A bratty and playful kid? You probably have a pretty strong memory of her personality, even though you might not have seen her in years… but can you say the same for your brand?

A brand’s voice on social media should resonate just as strongly as the memory of your best friend from elementary school. It should have a personality that your audience can clearly pick up on and engage with. It should be alive.

If you’re having trouble using Twitter to develop this brand voice, we’ve got just the resource for you.

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