The social media revolution that we’ve experienced over the past five years or so has made it easy to overlook other proven methods of driving traffic online – often at our cost.

Sure, platforms such as Twitter and Facebook have become hugely important for brands and marketers, allowing them to easily move huge amounts of eyeballs to their websites (and products), but this is still a relatively new concept. Links shared via email are still the largest source of traffic for most businesses. And while it’s true that some social bookmarking sites have fallen by the wayside, others, such as Stumbleupon and Reddit, have gone from strength-to-strength.

Read more