Analytics hub SumAll, through which you can track performance on 32 platforms, from Twitter and Facebook to Amazon and eBay, has released a major upgrade to the Twitter analytics section of its user dashboard.

Now if you’re a SumAll user, you can conveniently and securely measure the reach of your tweets, identify your most influential followers, see if your account or hashtag is trending, and even learn if specific search terms are generating predominantly positive or negative tweets.

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