The relationship between Twitter and television is important for both parties, even if there’s a bit of a disconnect between the sorts of shows real people are watching in their homes and what they’re actually talking about on social media. For example, The Big Bang Theory gets 20 million viewers week in, week out, but nobody is really talking about it on Twitter.
Conversely, a show like The Walking Dead, which has about half Big Bang’s audience, dominates social discourse, ranking as the top show on Twitter every time it airs.
That is, except this week. Except for the Oscars.