Posts Tagged ‘TV’
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In a fascinating study by The Hollywood Reporter and market research firm Penn Schoen Berland released earlier this year, it came to light that social networking sites like Facebook and Twitter play an indispensable role in all key aspects of today’s entertainment industry.
It wasn’t so long ago that email didn’t even exist; now Hollywood executives are making decisions based on how the masses are speaking on Twitter.
Twitter has long been heralded as the path to social TV, with hashtags infiltrating live TV broadcasts, Twitter-based voting on reality shows, and Twitter being used as the “second screen” during prime time.
And now, Twitter is being used to measure TV ratings. Think this’ll be the end of Nielsen?
If you’re an American Express cardholder and a Twitter user, you’ve got the chance to grab some pretty big savings.
AMEX and Twitter partnered in March to created AMEX Sync, a program where cardholders sync their Twitter accounts to their AMEX cards and tweet hashtags for instant deals in stores across the US. And they’re amping up this partnership by advertising it through more traditional channels, namely TV.
As viewers ready their smartphones and laptops for this year’s Summer Olympics, should NBC shift the way they broadcast their games? HBO’s Jim Lampley, the voice behind a record 14 Olympic broadcasts and some of the biggest boxing matches in history, thinks so.
“I was recently at a seminar on the campus of the University of Southern California to discuss the Olympics and television. One of the biggest points I tried to make was this is the first post-Twitter Summer Olympics, and there will be a huge effect, because we’ve already seen the degree that it facilitates person-to-person contact, particularly between athletes,” he said in mediabistro.com’s latest So What Do You Do? interview.
“The energy of the [Olympic] village is now going to be changed from day to day by the waves of Twitter. It’s the most influential social medium, because of the spontaneity and the immediate wildfire effect it can create. A great lesson to us was watching the ratings for On Freddie Roach, and we discovered that over a six-week period that we could correlate increases in On Freddie Roach ratings to Twitter trending.”
Read the full interview at So What Do You Do, Jim Lampley, Host of HBO World Championship Boxing?
Twitter has quite a large base of loyal power-users who have managed the finer points of expressing complex thought in 140 characters or less. However, the company has a tough time attracting, and more importantly retaining, new users.
Rumors have it they’re trying to combat this trend by partnering with former Apple VP Allison Johnson and creating an advertising campaign that would see Twitter splashed across your TV screen.
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