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Posts Tagged ‘tv twitter’

Who’s Tweeting About TV? [INFOGRAPHIC]

Who's Tweeting About TV? [INFOGRAPHIC]

Who’s tweeting about television?

Well, Americans, for one – some 36 million people in the U.S. sent 990 million tweets about television in 2013.

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Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Much has been made of Twitter’s impact on television – and vice versa – but a new study has suggested that the vast majority of people don’t use social media whilst watching TV, and those that do usually aren’t tweeting about what they’re watching.

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‘Mob City’ First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

'Mob City' First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

In yet another example of Twitter’s growing relationship¬†with mainstream television¬†(and vice versa), the screenplay for Mob City, a gangster noir TV show created by The Walking Dead‘s Frank Darabont for TNT, is being broadcast line-by-line, and tweet-by-tweet, on Twitter.

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Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Did you know that more than four in ten viewers use a second screen, such as a mobile device or tablet, half of the time that they watch TV?

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Buzz Of Twitter’s Top TV Shows Doesn’t Sync With Actual Viewers (And Vice Versa) [STUDY]

Buzz Of Twitter's Top TV Shows Doesn't Sync With Actual Viewers (And Vice Versa) [STUDY]

Sunday Night Football, The Big Bang Theory and NCIS are amongst the most popular shows on U.S. television, with millions and millions of viewers.

But on Twitter, they hardly warrant a mention. Instead, all the discussion resolves around Breaking Bad, The Voice and Jimmy Kimmel Live.

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Twitter Testing New “TV Trending” Feature For Some Users

We are officially in the age of social TV, one in which 40% of American smartphone and tablet users log onto a social network – read: Twitter – when tuning into the tube.

And with last month’s global launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized, Twitter and TV’s symbiotic relationship is stronger than ever.

Read on for the latest development.

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Twitter Drives Up Some TV Ratings, But TV Better At Driving Tweets, Says Nielsen [STUDY]

Nielsen has released a study that, for the first time, provides statistical evidence of the two-way relationship between Twitter and television, inasmuch as how conversation on Twitter about a TV show can boost ratings for that program, and vice versa.

However, while the data has shown that there’s definitely some correlation between a spike in tweets and strong ratings, it’s typically more in Twitter’s favour than the other way around.

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