Posts Tagged ‘tv twitter’
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Sunday Night Football, The Big Bang Theory and NCIS are amongst the most popular shows on U.S. television, with millions and millions of viewers.
But on Twitter, they hardly warrant a mention. Instead, all the discussion resolves around Breaking Bad, The Voice and Jimmy Kimmel Live.
We are officially in the age of social TV, one in which 40% of American smartphone and tablet users log onto a social network – read: Twitter – when tuning into the tube.
And with last month’s global launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized, Twitter and TV’s symbiotic relationship is stronger than ever.
Read on for the latest development.
Nielsen has released a study that, for the first time, provides statistical evidence of the two-way relationship between Twitter and television, inasmuch as how conversation on Twitter about a TV show can boost ratings for that program, and vice versa.
However, while the data has shown that there’s definitely some correlation between a spike in tweets and strong ratings, it’s typically more in Twitter’s favour than the other way around.