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Posts Tagged ‘Twitter advertising options’

Twitter’s Lead Generation Cards Now Open To All Advertisers

Following the limited release of Twitter’s new Lead Generation Cards back in May, Twitter has officially made the cards available to all advertisers.

In addition, the Lead Generation Cards come loaded with enhancements based on feedback from the advertisers who’ve been testing the functionality.

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Taking A Deeper Dive Into Twitter Ad Targeting

Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will continue to use its real-time nature as a key differentiator from competitors in the social media advertising space.

Here’s a quick refresher on the targeting options Twitter currently offers for its Promoted Tweets products:

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