By Shea Bennett on March 4, 2014 12:00 PM
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Posts Tagged ‘Twitter Analytics’
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PeekAnalytics is at it again, culling through Twitter data to map out the most popular brands in different categories.
This time around, they’ve created the intriguing, thirst-inducing PeekAnalytics #BeerMap, which they’ve provided to AllTwitter as an exclusive.
It’s a searchable global map of 2,500+ beers brands/breweries across more than 15K cities and towns.
Twitter has opened up its advertising self-service platform to all users, with free access to the Twitter Analytics dashboard, which provides a number of metrics that help you really dig into your Twitter performance and data. This includes Timeline Activity, which tracks your top-performing tweets (favourites, retweets, replies, sortable by volume), and Followers, which breaks down your Twitter network by key demographics (gender, location, interests, and so on).
Of note: previously Twitter’s ad platform and analytics dashboard was available only to businesses, but it’s now open to individuals, too. Which means common or garden folks like you and me.
Twitter’s self service advertising platform, which gives small and medium-sized businesses (SMBs) access to Twitter’s Promoted Accounts, Promoted Tweets and analytics tools, continues to roll out to companies across the U.S.
Looking for a great Twitter analytics tool? Followerwonk may be it!
It has a pretty robust offering of analytics tools and a solid social marketing platform backing it up, so check it out!
Ever want to figure out which fans are super influential about your team (or brand) on Twitter? You know, those fans that talk the talk, providing insight that rivals the sportscasters? Fans that know how to create a Twitter frenzy?
Or are you one of those fans described above? Smartphone in hand during every game, sending out tweets from your couch or from your season-pass-holding seat?
Either way, you’ll want to check this new tool out. It helps teams find superfans and helps superfans cash in on their savvy.
The TwitSprout team loves what they do. I met them at their office in Waterloo, Ontario, working out of the back of a house owned by another startup co-founder, Michael Litt (@michaelrlitt) of VidYard, where they offered me BBQ veggie burgers and some great insight into where Twitter analytics is headed.
Over grilled-to-perfection burgers, I heard from Dan (@dHolowack), Adrian (@apetresc) and Abhi (@abh1nv) about the new features that current TwitSprout users can expect in the next few months, how competitive the Twitter app developer space is, and just how many long nights and longer days it took them to create and manage one of the smoothest Twitter analytics products on the market.
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