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Posts Tagged ‘twitter and tv’

Thoughts About Second Screen Viewing At NYC Television Week

Thoughts About Second Screen Viewing At NYC Television Week

At last week’s NYC Television Week, MediaBistroTV caught up with two media executives and one Hollywood showrunner and asked them whether the “second screen” factors into their programming decisions.

Their thoughts were divergent, especially with regard to Twitter’s impact on TV viewership.

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70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC]

70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC]

Nielsen’s Social Guide wanted to figure out exactly when during TV shows people are tweeting.

Is it during commercial breaks when they have a breather to pick up their phone or tablet? During the climax of an episode when there’s the most to weigh in about? Does genre affect tweet times?

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‘The X Factor’ Buzz On Twitter Is Stronger Than Ever [DATA VISUALIZATION]

Twitter researchers Jake Steadman and Louise Chow recently released a fascinating video that displays the cycle of buzz building around popular singing competition show The X Factor on Twitter.

The video is a paragon of the symbiotic relationship between Twitter and TV.

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Twitter Testing New “TV Trending” Feature For Some Users

We are officially in the age of social TV, one in which 40% of American smartphone and tablet users log onto a social network – read: Twitter – when tuning into the tube.

And with last month’s global launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized, Twitter and TV’s symbiotic relationship is stronger than ever.

Read on for the latest development.

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Twitter CEO Dick Costolo Wants To Build A “DVR Mode” For Twitter

At a moderated panel yesterday morning at the Center for Technology Innovation at Brookings, Twitter CEO Dick Costolo hinted at several key feature updates for the platform.

Most buzzed about was what he referred to as a “DVR mode” for Twitter, a way to filter the signal from the noise especially during live events.

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