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Posts Tagged ‘twitter b2b’

Twitter’s Big (And Untapped) Opportunity With B2B Marketers

Twitter's Big (And Untapped) Opportunity With B2B Marketers

Flashy charts and stats are undeniably sexy for marketers regardless of what’s being measured or how. Twitter is very sexy in this regard, providing its advertisers with visually clean and easy to navigate analytics that reveal the impact of their advertising spend.

But Twitter’s analytics has only scratched the surface of what B2B marketers really need to effectively measure return on investment (ROI) of both organic and paid Twitter usage. While 85 percent of B2B marketers use Twitter, only 50 percent of that same group find it to be effective. I’d go on to speculate that every one of the 1,200+ people who were surveyed have different opinions about what “effective” means in terms of Twitter usage and ROI. There’s clearly a disconnect, where B2B marketers feel they should be using Twitter—but don’t understand why.

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89% Of UK B2B Marketers Now Use Twitter [STUDY]

89% Of UK B2B Marketers Now Use Twitter [STUDY]

Twitter has always been a popular tool for business to business (B2B) brand marketing and new data reveals that almost nine in 10 B2B marketers in the United Kingdom now use the platform.

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Top 50 People Most Retweeted By B2B Marketers [REPORT]

Top 50 People Most Retweeted By B2B Marketers [REPORT]

B2B social marketing agency LeadTail has followed up on their recent report analyzing the Twitter activity of 515 B2C marketers with a new study packed with social media insights into the patterns and behaviors of B2B marketing decision makers.

In collaboration with DNN Software, LeadTail discovered which social networks B2B marketers are active on, what they’re talking about, what media sources they’re consuming, and more.

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The B2B Power Of Twitter [STUDY]

A recent study by Compete in collaboration with Twitter examined the impact of tweet exposure on B2B tech companies.

The insights suggest Twitter is an invaluable tool in B2B lead generation and conversion.

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UK’s Fastest-Growing Tech Companies Are Cutting Back On Twitter, Says Report [STUDY]

Less than one-quarter (24 percent) of the United Kingdom’s fastest-growing technology companies actively used Twitter to engage customers in 2012, reveals a new study.

This number represents a huge decline from the previous year, when more than two-thirds (68 percent) of these firms used Twitter as a social engagement tool.

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