In a popular post I wrote that proposed 40 tips for Twitter users, a recurring theme was the importance of finding your equilibrium point on Twitter.

The key part of this concept is that it must be your equilibrium. It can’t be somebody else’s. Twitter simply doesn’t work if you copy and paste from the norms, behaviours and timelines of others. It’s your experience. Your standards. Your Twitter.

But to do this, you have to find your centre, that point in the middle where you’re comfortable. And it isn’t the type of comfort that makes you lazy and complacent. It’s the kind that provides you with a level of confidence in yourself, in the Twitter platform, and your part therein, to go on and do great things.

As I said, middle doesn’t mean boring. It means balance.

Read more