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Posts Tagged ‘twitter business’

The Value Of A Twitter Follower [INFOGRAPHIC]

The Value Of A Twitter Follower [INFOGRAPHIC]

Did you know that 73 percent of Twitter users follow small and medium-sized businesses for updates on products, with 85 percent feeling more engaged with a brand once they starting following them?

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Twitter Names First Female Board Member (Who Then Sends Her First Ever Tweet)

Twitter Names First Female Board Member (Who Then Sends Her First Ever Tweet)

Twitter has over 2,000 employees but, pre-IPO, no women on its board, which was something of a bone of contention amongst the tech press. Despite CEO Dick Costolo arguing that Twitter weren’t interested in “checking a box”, it seemed inevitable that this would have to change, and yesterday the company announced its first female board member. And, to celebrate, she sent her first ever tweet.

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Twitter IPO: 218 Million Active Users, 500 Million Tweets/Day, 75% Mobile Use (Still Unprofitable)

Twitter IPO: 218 Million Active Users, 500 Million Tweets/Day, 75% Mobile Use (Still Unprofitable)

Twitter has filed the official statement for its widely-anticipated initial public offering (IPO) to the Securities and Exchange Commission (SEC), and with the Form S-1 registration the company has unveiled a series of important statistics about the state of Twitter, both as a platform and entity, heading into their stock launch.

And for the most part the numbers are pretty disappointing.

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What Does Twitter’s IPO Mean For Marketers?

What Does Twitter's IPO Mean For Marketers?As the buzz around the Twitter IPO begins to subside, forward-thinking marketers continue to ask the question, “How will the IPO impact my marketing efforts on the platform?”

One thing we know for sure is that once Twitter goes public there will be much more pressure from stockholders to generate revenue. This is great news for businesses and marketers as we should expect to see more products from Twitter that will allow us to connect, influence, and engage our audiences on the platform (and beyond).

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Twitter Files For IPO

Would you buy shares in Twitter?

Well, pretty soon you’re going to have the opportunity, as the company has submitted a form to the Securities and Exchange Commission (SEC) for a planned Initial Public Offering (IPO).

And while, as Twitter says, this announcement “does not constitute an offer of any securities for sale”, at an undetermined point in the future – but likely fairly soon – that’s exactly what you’ll be able to do.

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How The World’s Top Brands Use Twitter [STUDY]

97 percent of the world’s largest brands used Twitter in 2013, tweeting on average 30 times per week, predominately for broadcasting and engagement purposes, reveals a new study from social media monitoring company Brandwatch.

The survey analysed 253 top brands from the U.S. and the UK, monitoring the type and frequency of activity, why brands are using Twitter, which tools they’re using and the size of their social teams.

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Twitter Acquires Scalable Computing Startup Ubalo

Twitter announced yesterday afternoon that it has acquired a little-known scalable computing startup called Ubalo.

Founded in 2011, Palo Alto-based Ubalo simplifies large-scale computing, enabling its users to write just the code they need for analysis or processing without worrying about the complexities of integration and scaling.

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Twitter Relaunches Its Business Website With New Content, Success Stories And More [VIDEO]

What can your business do in just 140 characters?

That’s the question Twitter hopes to answer for brands of all shapes and sizes with the relaunch of its Twitter for Business website, which was unveiled yesterday with a new design, new content and yet another of those very charming Twitter videos.

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Twitter Sent Official TweetDeck Closure Letter After Failing To File Business Accounts

Last week we reported that Twitter client favourite TweetDeck was in trouble after failing to file company business accounts in September and December of last year. Because of the delay the company was fined a total of £750.

Well, things have taken a turn for the worse as Twitter have now been sent a letter by regulators warning of TweetDeck’s impending closure.

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Twitter Favourite TweetDeck Risks Closure After Failing To File Business Accounts

Last week Twitter UK unveiled first-year profits of £16,500, which covered the British subsidiary of Twitter, Inc’s first seven months of existence between June 1, 2011, and December 31, 2011.

One problem: Twitter UK was late with the filings, which means they’ll likely have to pay a fine. Assuming they cough up, no real damage done.

But another UK Twitter company is now so late with their business accounts that they risk being struck off entirely. And that company is TweetDeck.

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