Posts Tagged ‘twitter customer service’
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In a time when offering strong social customer service is directly tied to protecting brand identity, what steps are major brands taking to engage with their followers effectively on Twitter?
A new study has revealed that many of the biggest brands in the U.S., including McDonalds, Starbucks, Coca Cola and Visa, are not providing a high standard of customer support on Twitter, either being slow to reply to enquiries or, in some high-profile cases, not responding at all.