Being “good” at Twitter is more of an art than a science.

There’s no magic formula for social media success, nor hard and fast rules for how to use Twitter well.

But there are guidelines, informed by scads of data and legitimized through case studies and success stories, for writing the “best” Twitter headlines as measured by their clickability. Tests have shown that you can increase your conversion rate on a link by 73% when you write a compelling headline.

And getting users to click on links in tweets is one of the major goals of brands using Twitter.

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