Platforms such as Klout and PeerIndex have given it a good shot, but they’re far from perfect. Part of the problem is nobody can really answer what appears to be a simple question, but is actually incredibly complex. Namely: what is influence?
Posts Tagged ‘Twitter Influence’
Counting followers on Twitter is like counting pennies – sure, they’ll add up, but how much are they really worth? Follower count doesn’t mean much unless it’s attached to other stats about how influential you are on Twitter, like how often you’re retweeted or replied to. As any Twitter veteran will tell you, influence is a much better measurement of your Twitter effectiveness than follower count – and we’ve got 5 of the best tools to measure your Twitter influence for you.
So you’ve reached a certain milestone on Twitter – 100 followers, 1000 followers – and you think you’re just the cat’s meow. However, it isn’t enough to just have followers: you need to be able to influence them, too. That’s where Klout comes in. Klout is a wildly popular tool that can measure your influence on a variety of social networks, using algorithms and several different parameters to see just how much clout you have. Here’s how to test your Twitter influence with Klout.
The influence paradox: everybody influential on Twitter has a large number of followers, but not everybody with a large number of followers is influential on Twitter.
True influence spreads beyond your immediate network, through mentions and retweets and discussion.
It influences the influencers.
Celebrities and brands come to Twitter with influence built-in and network size almost guaranteed, but if they stray too far off-topic then that influence wanes considerably.
Conversely, networks that are built by churning almost never achieve a correlating level of influence.
And no algorithm can accurately measure it. Or likely ever will.
You don’t need a million followers. Exponentially, however, the smaller your network is then the more engaged it needs to be. And this only works so far – if it’s too small then you need to use that engagement to make it a lot bigger. Influence and obscurity cannot (by definition) be common bedfellows.
Let’s not be naÃ¯ve about this – if you only have a handful of followers, then, sorry, but you are not influential. You can be influential within your network, but that’s not the same thing at all. It’s like being famous in your home town. Sure, you might pick up one or two store openings, but that’s about as far as it goes.
The best part? Anybody can be an influencer. Grow (and optimise) your community, engage with your users, become an authority, and work hard. It takes time, but that’s really all it takes.
Tick all these boxes already? Then, yes – you are influential.
Republicans swooped in for a victory in the House of Congress earlier this month in the US mid-term elections, but that’s not all they won: they also won the “election” on Twitter. A new study from Hewlett-Packard (HP) measures the influence of House Republicans and Democrats on Twitter, and finds that Republicans are far-and-above the winners.
Poor Jack Dorsey – always the bridesmaid.
1. Mark Zuckerberg, Facebook
2. Steve Jobs, Apple
3. Sergey Brin, Larry Page and Eric Schmidt, Google
4. Rupert Murdoch, News Corp
5. Jeff Bezos, Amazon
6. Bernard Arnault, LVMH
7. Michael Bloomberg, Mayor NYC/Bloomberg L.P.
8. Larry Ellison, Oracle
9. Evan Williams and Biz Stone, Twitter
10. John Malone, Liberty Media
Other notables – Johnny Depp (#20), Lady Gaga at (#23), Jon Stewart (#29), Mark Pincus of Zynga (#44) and Seth McFarlane (#81).
Check out the rest of the list here.