Why All Businesses Must Use Twitter For Monitoring [INFOGRAPHIC]

Did you know that a recent study showed that 81 percent of businesses think that social media can harm a company’s reputation if not used properly?

Twitter has numerous perks and benefits for brands, but one of its most underused features is as a monitoring tool. Twitter’s powerful search functionality and of-the-moment feedback is an incredibly efficient (and cost-effective) way for businesses to track sentiment and awareness of not only their own products and services, but those of competitor brands, too.

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