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Posts Tagged ‘twitter mopub’

Twitter’s Most Powerful Advertising Feature (That You’re Not Using)

Twitter's Most Powerful Advertising Feature (That You're Not Using)

In April, Twitter announced the release of the MoPub native ads solution, complete with ad serving, targeting, and a programmatic exchange. This marked a watershed moment for the platform and has since helped advertisers achieve massive scale outside of Twitter’s walls. However, scale means next to nothing unless you can target the right audience.

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Twitter Launches ‘Native Ads’ On MoPub Platform

Twitter Launches 'Native Ads' On MoPub Platform

Twitter acquired ad platform MoPub way back in September of last year and, after a few months of almost no fanfare, has started to announce some new features which the company hopes will become a significant source of annual revenue.

Last week Twitter launched a mobile app promotion suite, and today MoPub have announced “native ads”, a new service that sells ads that blend directly into content on mobile devices.

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Twitter Launches Mobile App Promotion Suite

Twitter Launches Mobile App Promotion Suite

Twitter acquired MoPub way back in September of last year but, until now, hasn’t done much with the purchase. Well, be still your beating heart, as Twitter has just unveiled a new mobile app promotion suite which uses MoPub technology, which will allow marketers to promote their apps both on and off Twitter.

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Twitter Acquires MoPub, The Mobile-Focused Advertising Exchange

In another hat tip to its impending 2014 IPO, Twitter has acquired MoPub, a hosted ad serving solution built specifically for mobile publishers.

The price? A cool $350 million in stock.

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